The world of parent blogging is all new to me but the important role PR companies play in the daily life of a blogger is slowly emerging.
Once a month you will be asked to review an eastern european board game called, Bobble, or Froggle or Frog Bobble. While you are doing this, all the top bloggers will drive you insane by getting all the good stuff to review such as, Jaffa Cakes and tea bags.
The email will always start, ‘I hope this email finds you well’ which may seem a little frightening, as though they are expecting something bad to happen to you at any moment, but on the upside, you’ve just learned an ominous email greeting that you can use to make people think you’re hiding in a bush with a gun trained on their temple.
Next, they will subtly reveal that they have a massive marketing department by saying, ‘After careful consideration we think your readers are perfect for Frobble’. Now, I have met most of my readers, and not one of them is a Frobbler. They can barely be arsed to read my normal blog never mind spend time reading about how I spent the night Frobbling with the next door neighbour’s kids.
At this point it’s a good opportunity to try and scare the PR person by asking for payment. Just send them an email saying something like, ‘I hope this email finds you well. How much do you pay for reviews?’ They will reply by saying they don’t have the ‘budget’ for paying bloggers and that the £8.99 game is your payment.
This may sound bad but don’t worry, what it actually means is that they see the board game as legal currency and as such you will be able to use Frobble to pay for your petrol. Just go up to the counter and explain that you don’t have a ‘budget’ to pay for petrol, but all they have to do is review Frobble; about 300 words and a few pics – no rush.
Once you have refused to do the review it is then OK to go onto Twitter and check who actually accepted to do the review, and feel that somehow the PR lady is cheating on you. Repeat this each month until you get the Jaffa Cake gig and then retire.